10 RULES FOR WRITING HOME PAGE COPY AND TEXT

Here is a great article from Susan Greene on writing home page copy.

Because the home page is the first page most of your visitors will see, it’s also the most important page. Its purpose is to grab the readers’ attention and help them find information quickly and easily. If your home page lacks facts or is confusing, your visitors will click off before they ever gets a chance to know you. Here are some tips for ensuring your home page is effective:

Read the entire article here: http://www.susangreenecopywriter.com/articles/10_rules.asp