Definitions

Common terms used in the web design industry that you may hear:

Web Design
Web design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of technologies (such as markup languages) suitable for interpretation and display by a web browser or other web-based graphical user interfaces (GUIs).

Web Development
Web development is a broad term for any activity related to developing a web site for the World Wide Web or an intranet. This can include e-commerce business development, web design, web content development, client-side/server-side coding, and web server configuration. However, among web professionals, "web development" usually refers only to the non-design aspects of building web sites, e.g. writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.

PHP Programming
PHP (a recursive acronym for PHP: Hypertext Preprocessor)[2] is a computer scripting language, originally designed for producing dynamic web pages. It is for server-side scripting, but can be used from a command line interface or in standalone graphical applications.[3] While PHP was originally created by Rasmus Lerdorf in 1995, the main implementation of PHP is now produced by The PHP Group and serves as the de facto standard for PHP as there is no formal specification.[4] Released under the PHP License, the Free Software Foundation considers it to be free software.[5] PHP is a widely-used general-purpose scripting language that is especially suited for web development and can be embedded into HTML. It generally runs on a web server, taking PHP code as its input and creating web pages as output. It can be deployed on most web servers and on almost every operating system and platform free of charge.[6] PHP is installed on more than 20 million websites and 1 million web servers.[7] It is also the most popular Apache module among computers using Apache as a web server.[8] The most recent major release of PHP was version 5.2.6 on May 1, 2008.[9]

MySQL Database
MySQL is a relational database management system (RDBMS)[1] which has more than 11 million installations.[2] The program runs as a server providing multi-user access to a number of databases. MySQL is owned and sponsored by a single for-profit firm, the Swedish company MySQL AB, now a subsidiary of Sun Microsystems,[3][4] which holds the copyright to most of the codebase. The project's source code is available under terms of the GNU General Public License, as well as under a variety of proprietary agreements. "MySQL" is officially pronounced /maɪˌɛskjuːˈɛl/[5], not "My sequel" /maɪˈsiːkwəl/. This adheres to the official ANSI pronunciation; SEQUEL was an earlier IBM database language, a predecessor to the SQL language.[6] The company does not take issue with the pronunciation "My sequel" or other local variations.

HTML
HTML, an initialism of HyperText Markup Language, is the predominant markup language for web pages. It provides a means to describe the structure of text-based information in a document — by denoting certain text as links, headings, paragraphs, lists, and so on — and to supplement that text with interactive forms, embedded images, and other objects. HTML is written in the form of tags, surrounded by angle brackets. HTML can also describe, to some degree, the appearance and semantics of a document, and can include embedded scripting language code (such as JavaScript) which can affect the behavior of Web browsers and other HTML processors. HTML is also often used to refer to content in specific languages, such as a MIME type text/html, or even more broadly as a generic term for HTML, whether in its XML-descended form (such as XHTML 1.0 and later) or its form descended directly from SGML (such as HTML 4.01 and earlier). By convention, HTML format data files use a file extension .html or .htm.

CSS
Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL. CSS can be used locally by the readers of web pages to define colors, fonts, layout, and other aspects of document presentation. It is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation (written in CSS). This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, and reduce complexity and repetition in the structural content. CSS can also allow the same markup page to be presented in different styles for different rendering methods, such as on-screen, in print, by voice (when read out by a speech-based browser or screen reader) and on Braille-based, tactile devices. CSS specifies a priority scheme to determine which style rules apply if more than one rule matches against a particular element. In this so-called cascade, priorities or weights are calculated and assigned to rules, so that the results are predictable. The CSS specifications are maintained by the World Wide Web Consortium (W3C). Internet media type (MIME type) text/css is registered for use with CSS by RFC 2318 (March 1998).

SEO
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. SEO can be approached in many ways, but the latest trend is Performance Based SEO. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices. The initialism "SEO" can also refer to "search engine optimizers", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

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Web design for Wilmington NC and surrounding areas - Impulse Web Solutions
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