Lead Tracking for Medicare Supplement Website

Written by Zach on Friday, June 25th, 2010

Venuecom and Impulse Web Solutions have completed an overhaul of the website turning65nc.com.  Though the site looks almost exactly the same as it did before, major changes have been made on the back end.

The changes were initially brought about because the client wished to be able to track leads coming into the site.  A separate website, medicaresupplementsforless.com, was initially going to be built based off of the the original website, but after some discussion the decision was made to redirect turning65nc.com (which caused confusion for people already over the age of 65, since the website was for them as well) to the newer medicaresupplementsforless.com site.

In addition to adding a way to track leads, the code of the site was updated to be 100% W3C compliant and the design was widened to fit within a 1024 x 768 resolution monitor, which is now much more common than 800 x 600 resolution screens were when the site was initially built.

Since the site was undergoing a major coding overhaul, the opportunity was taken to also connect it to the Venue Editor, Venuecom’s content management system (CMS).  This will gives the client the ability to personally manage most of the content of their website going forward.

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